Client: Ela de Pure
Scope: Logo Design, Brand Identity, Packaging Concepts, Visual Guidelines
Industry: Beauty / Skincare
Location: U.S. / International
Ela de Pure is a boutique skincare line focused on clean beauty and gentle ingredients. The brand needed an identity that felt elegant, pure, and intentional—speaking to a modern audience seeking natural wellness without sacrificing aesthetic sophistication. I crafted a visual system that reflects these values through soft tones, minimalist forms, and expressive typography.
The Process
Step 1: Research & Moodboarding
Step 2: Color + Typography System
Step 3: Layout & Structure
Step 4: Final Design
Alex helped us find our voice visually. Everything—from the logo to the color palette—feels exactly like us. The feedback has been overwhelmingly positive, and we finally feel confident presenting our brand.
— Elise D., Founder of Ela de Pure
